TV stations are about to track you and sell targeted ads, just like Google and Facebook

U.S. regulators on Thursday approved the use of new technology that will improve picture quality on mobile phones, tablets and television, but also raises significant privacy concerns by giving advertisers dramatically more data about viewing habits. The U.S. Federal Communications Commission voted 3-2 to allow broadcasters to voluntarily use the new technology, dubbed ATSC 3.0, which would allow for more precise geolocating of television signals, ultra-high definition picture quality and...

TV stations are about to track you and sell targeted ads, just like Google and Facebook

How TV stations could soon begin to track you and use your viewing data.

Tue 14 Nov 17 from The Washington Post

FCC paves way for 4K over-the-air TV broadcasting

4K films and TV shows have been relegated to streaming services and on-demand media, but the FCC just paved the way for television broadcasters to show programming in the ultra high ...

Thu 16 Nov 17 from Engadget

FCC approves TV technology that gives better pictures but less privacy

WASHINGTON (Reuters) - The U.S. Federal Communications Commission voted 3-2 on Thursday to allow broadcasters to voluntarily use a new technology to improve picture quality and allow better ...

Thu 16 Nov 17 from Reuters Technology

FCC will vote on viewer-tracking broadcast standard this week

On Thursday, the FCC will vote on a new broadcast standard that stands to have a big impact on both consumers and broadcasters. Next Gen TV, also known as ATSC 3.0, will bring with ...

Tue 14 Nov 17 from Engadget

FCC Upgrade: Better Picture, Less Privacy — And You’ll Need a New TV

U.S. regulators on Thursday approved the use of new technology that will improve picture quality on mobile phones, tablets and television, but also raises significant privacy concerns by giving ...

Thu 16 Nov 17 from Voice of America

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