Why was it so easy to weaponize copyright against PewDiePie?

Over the weekend, superstar games vlogger Felix “PewDiePie” Kjellberg blurted a vicious racist insult during a game of PlayerUnknown’s Battlegrounds. The outburst sadly wasn’t too surprising, although PewDiePie promised to give up casual Nazi jokes last month, and it wasn’t the first time he had said that particular word. But this time, indie studio Campo Santo took the unusual step of filing a copyright takedown against PewDiePie’s playthrough of its 2016 game Firewatch. “I am sick of this child getting more and more chances to make money off of what we make,” said Campo Santo co-founder Sean Vanaman in a series of tweets. “His stream is not commentary, it is ad growth for his brand. Our game on his channel = endorsement.” PewDiePie... Continue reading…

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