Who buys what? Research finds clues to marketing innovation

Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner consumer confidence (like the Segway). A troubled economy can make it more difficult to convince consumers to take a leap on a new product. But new research from North Carolina State University finds that targeted marketing to opinion leaders makes it more likely that consumers will buy into innovative products and ideas. read more

Who buys what? Research finds clues to marketing innovation

Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner ...

Tue 27 Jul 10 from Phys.org

Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from R&D Mag

Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from e! Science News

Featured - Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from Labspaces.net

Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from Science Blog

Who buys what? Research finds clues to marketing innovation, Tue 27 Jul 10 from Eurekalert

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