Consumer product giants' eye-trackers size up shoppers

Research shows that consumers have the tendency to please their testers each time they are asked for their opinions about a certain product in the market. This poses a challenge to companies since they usually ship large amounts of products without direct contact to its users for feedback. In a bid to solve this, companies like Unilever, Procter & Gamble, and Kimberly-Clark are using three-dimensional computer simulations of product designs and store layouts with eye-tracking technology to monitor shopping decisions. Researchers over at Kimberly-Clark reportedly used computer screens outfitted with retina-tracking cameras when the company launched a new package for its Viva paper towels. According to Senior Manager Kim Greenwood, the goal was to find out which designs got noticed easily in the first 10 seconds after a consumer looks at the shelf. (more…) By Ubergizmo. Related articles: OmniVision unveils 12.7 megapixel OV12830 for high-end smartphones and tablets, Biosensors attached to Evere

Consumer product giants' eye-trackers size up shoppers

(Phys.org) -- Consumer product giants whose supply chains, profit margins, and boardroom reports depend on how fast the paper towels, shampoo, and diapers can fly off the shelves no longer dare ...

Mon 16 Jul 12 from Phys.org

Retina trackers used in supermarkets to monitor your shopping choices

Research shows that consumers have the tendency to please their testers each time they are asked for their opinions about a certain product in the market. This poses a challenge to companies ...

Fri 13 Jul 12 from Ubergizmo

Supermarkets Use Retina Trackers To Monitor Your Shopping Choices

Heat Mapping the Bath Products Aisle Unilever via Wall Street Journal Consumer-products makers spend countless dollars every year on market research that doesn't work. Focus groups generally ...

Thu 12 Jul 12 from Popular Science

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