Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study in the journal Heliyon, published by Elsevier, evaluates the effect of chocolate packaging design on sensory liking and willingness to purchase. Researchers found that participants expressed stronger emotional associations with the packaging than they did from tasting the chocolate. The study concluded that while taste is the predominant factor in determining subsequent purchases, perception of taste is influenced by emotions evoked by packaging.

Do we judge chocolate by its wrapper?

Packaging is the first impression consumers have of food products that influences the likelihood of purchasing. A new study in the journal Heliyon evaluates the effect of chocolate packaging ...

Thu 6 Jun 19 from Phys.org

Do we judge chocolate by its wrapper?, Thu 6 Jun 19 from Eurekalert

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