Bad marketing encourages consumers to opt for lower-quality products

A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT Berlin together with Yalcin Akcay from Melbourne Business School. According to the researchers, consumers often lack the full information when making purchasing decisions on variety of products, from day-to-day items to luxuries such as holidays, resulting in poor choices by consumers and lost sales for superior products.

Bad marketing encourages consumers to opt for lower-quality products

A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT Berlin together with Yalcin Akcay from Melbourne ...

Tue 21 May 19 from Phys.org

Bad marketing encourages consumers to opt for lower quality products

(ESMT Berlin) A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT Berlin together with Yalcin Akcay ...

Tue 21 May 19 from Eurekalert

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