Keep them guessing, keep them gaming

While conventional wisdom says that people don't like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviors.

Keep them guessing, keep them gaming

Wed 12 Sep 18 from Phys.org

Keep them guessing, keep them gaming, Wed 12 Sep 18 from Eurekalert

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