Want people to fund your Kickstarter project? Sell them on your reputation first

When trying to entice people to invest in your product on a crowdfunding website, potential funders are more concerned about your ethical characteristics than your actual ability to make and deliver the product, according to new research from Binghamton University, State University of New York.

Want people to fund your Kickstarter project? Sell them on your reputation first

When trying to entice people to invest in your product on a crowdfunding website, potential funders are more concerned about your ethical characteristics than your actual ability to make and ...

Wed 28 Mar 18 from Phys.org

Want people to fund your Kickstarter project? Sell them on your reputation first, Wed 28 Mar 18 from Eurekalert

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