Social sciences News


Payday proximity changes consumer motives and behavior

As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one's checking account. But, it's not the ...

Mon 30 Aug 10 from PhysOrg

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Did ancient coffee houses lay the groundwork for modern consumerism?

If you think that your favorite coffee shop is a great gathering place for discussion, you should have been around in the Ottoman Empire starting in the 1550s. A new study in the Journal of ...

Tue 24 Aug 10 from PhysOrg

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Who buys what? Research finds clues to marketing innovation

Introducing innovative new products and ideas to the marketplace can be a tricky proposition. Sometimes they take off immediately (like the iPod) and sometimes they can take a while to garner ...

Tue 27 Jul 10 from PhysOrg

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The art of persuasion: Are consumers interested in abstract or concrete features?

What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? ...

Mon 24 Aug 09 from PhysOrg

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Head-scratching ad claims can alienate consumers, study finds

A new University of Illinois study has bad news for advertisers who hope a sprinkling of glossy-but-obscure product claims will woo buyers.

Tue 30 Mar 10 from PhysOrg

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Shifts in consumer spending and saving will usher in a new economic era

(PhysOrg.com) -- Consumer spending will lag rather than lead the recovery from the current recession, according to University of Michigan economist Richard Curtin

Wed 16 Sep 09 from PhysOrg

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The complicated consumer: Positive ads aren't always the most effective

Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research.

Mon 15 Jun 09 from PhysOrg

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Toxic chemicals found in a third of children's toys: study

A third of the most popular children's toys in the United States this year contain harmful chemicals including lead, cadmium, arsenic and mercury, a US consumer group said Wednesday.

Wed 2 Dec 09 from PhysOrg

Other sources: PhysOrg (2), Emaxhealth show all (3) »

Arthritis simulation gloves aid companies in designing easy-to-use products

preview

As the U.S. population ages, manufacturers of consumer goods are realizing that many customers may not be as nimble-fingered or sharp-sighted as they once were. To help product designers and ...

Wed 3 Feb 10 from PhysOrg

Other sources: PhysOrg, The Engineer show all (3) »

Consumers and their rights: A new study from Australia

Consumers tend to be cynical about the motivations of credit card companies, yet they lack the time or motivation to engage in political action to protect their rights, according to a new study ...

Tue 18 May 10 from PhysOrg

Other sources: PhysOrg, Eurekalert show all (3) »

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