Nike hacked a 3D printer to make its new shoe for elite marathon runners

P&G honestly celebrates a diversity milestone, Sea Shepard creates a plastic ocean, and we see what happens when someone listens to online trolls. When it comes to historical record, corporations tend to look at their own past through rose-colored marketing glasses. No brand wants to relive its most sexist, racist ads of yesteryear, just like no company willingly talks about discrimination once found in its workplace. Of course, a lot of this is simply because advertising generally reflects societal norms, as do the policy and behavior within large companies. All of this is why P&G’s new short doc, The Words Matter, is such a refreshing piece of work.Read Full Story

Nike hacked a 3D printer to make its new shoe for elite marathon runners

Technology The Flyprint sneakers are built to ditch water and increase airflow for long runs. Nike's 3D printed sneaker is making its debut at the London marathon.

Tue 17 Apr 18 from Popular Science

Nike Has A New Digital Playbook—And It Starts With Sneakerheads

Faced with rising competition and a challenging retail landscape, Nike is finding bold new ways to cultivate its most obsessed fans. On a recent Friday morning, a select group of Nike’s ...

Tue 17 Apr 18 from Fastcompany Tech

P&G’s New Film Doesn’t Sugarcoat Its Past Of LGBTQ Discrimination

In the new short film “The Words Matter,” P&G takes a brutally honest look at how it first included sexual orientation into its corporate diversity policy. “I’d ...

Fri 13 Apr 18 from Fastcompany Tech

Nike’s Shoe Therapy, Deadpool’s Frozen Food: Top 5 Ads Of The Week

P&G honestly celebrates a diversity milestone, Sea Shepard creates a plastic ocean, and we see what happens when someone listens to online trolls. When it comes to historical record, corporations ...

Fri 13 Apr 18 from Fastcompany Tech

Lena Waithe Gets Mental With Sneaker Obsession In a New Nike Ad

The Emmy-winning writer and actor analyzes marathoner Shalane Flanagan’s special relationship with her shoes. What: A new Nike ad campaign that takes our sneaker obsession to the therapist ...

Thu 12 Apr 18 from Fastcompany Tech

Deadpool Does Product Marketing In The Deadpooliest Way Possible

Everyone’s favorite self-aware superhero takes his irreverent marketing approach to blockbuster product tie-in mode. What: A Deadpool 2 marketing tie-in with Devour frozen mealsRead Full ...

Thu 12 Apr 18 from Fastcompany Tech

Marine Animals Are Suffocating On Plastic In This New Sea Shepard PSA

An artful, harrowing look at the effects of pollution on animals of the ocean. What: A new PSA that takes an artistic approach to telling us that more than 1 million marine animals die every ...

Wed 11 Apr 18 from Fastcompany Tech

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