Want to improve your business's online ratings? Make sure to respond to reviews

Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for businesses, but also more informative reviews.

Want to improve your business's online ratings? Make sure to respond to reviews

Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management ...

Mon 11 Sep 17 from Phys.org

Want to improve your business's online ratings? Make sure to respond to reviews, Mon 11 Sep 17 from Eurekalert

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