Google Jumps Back Into Social Networking Fray With Shoelace

Google’s in-house incubator, Area 120, is working on a new social networking app called Shoelace which is aimed at organizing local events and activities. You use it by listing your interests in the app, allowing it to recommend a series of “hand-picked” local activities which it calls “Loops.” You can also organize your own events, and there’s a map interface to view and RSVP to other people’s Loops. Shoelace’s soft-launch comes just months after Google shut down Google+, its most prominent attempt at building a social media platform. However, rather than trying to create a new all-encompassing social network to rival the likes of Facebook, Shoelace seems to have much more modest ambitions that take aim at Facebook’s ubiquitous Events... Continue reading…

Google Jumps Back Into Social Networking Fray With Shoelace

We all have that friend who is addicted to something, whether it is a love interest that does not reciprocate the affection, sports betting, chocolate, or even drugs. For Google, the addiction ...

Fri 12 Jul 19 from HotHardware

Google tests social network called Shoelace designed to get you out of the house and meet new people

Google says the ultimate goal of Shoelace will be to encourage its users to take their friendships off the social network and into real life by suggesting mutual activities called 'loops' and ...

Thu 11 Jul 19 from Daily Mail

New Google Area 120 project Shoelace aims to connect people around shared interests

A new project from Google’s in-house incubator, Area 120, aims to help people find things to do and others who share your same interests. Through a new app called Shoelace — a name ...

Thu 11 Jul 19 from TechCrunch

Google is testing an online social network for offline meetups

Google can't resist the urge to create another social network even after the Google+ shutdown for everyday users. The company's experimental Area 120 unit has developed a ...

Thu 11 Jul 19 from Engadget

Google Can't Quit Trying to Make New Social Networks

Google has never made a successful social network, but you have to give the company some credit for never giving up. After the shutdown of platforms like Orkut, Google Buzz, and Google+ (and ...

Thu 11 Jul 19 from Gizmodo

Google is building a new social network

Rather than being a direct competitor to Facebook, Shoelace will be focused around events.

Fri 12 Jul 19 from Techradar

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