Facebook tweaks 'why am I seeing this ad?' tool to display more info, make it easier to understand

There’s no escaping ads on Facebook and the company uses the immense data that it has on users to enable advertisers to reach the maximum number of people. However, in order to be transparent with users about the ads they see, the company introduced tools like “Why am I seeing this ad?” and Ad Preferences over four years ago. Since the answers users got with those tools were normally vague, Facebook is now saying that it will be more transparent about why users see a particular ad. It will now show users more reasons why they’re seeing an ad on Facebook. Ad Preferences have been updated to show users more about the businesses that upload lists with their information like the email address or phone number.“Why am I seeing this ad?” only highlighted one or two of the most relevant reasons in the past. This could either be the demographic information or because of the website that you visited.Users will now see more detailed targeting information, broken down to interests or

Facebook tweaks 'why am I seeing this ad?' tool to display more info, make it easier to understand

Added options will grant curious users even more granularity when the click on the platform's 'Why am I seeing this ad?' button in an effort to imbue the platform with some widely desired transparency.

Fri 12 Jul 19 from Daily Mail

Facebook Now Shows You Where Advertisers Get Your Data—Here's How to See It

The next time you see Facebook ads for, say, erectile dysfunction pills or egg freezing, you can check to see why you were targeted by those brands and where the companies got your data.Read ...

Fri 12 Jul 19 from Gizmodo

Facebook Will Now Be More Transparent About The Ads You See

There’s no escaping ads on Facebook and the company uses the immense data that it has on users to enable advertisers to reach the maximum number of people. However, in order to be transparent ...

Thu 11 Jul 19 from Ubergizmo

Facebook will offer more info on the ads you see

There's a good chance some strange ads have popped up in your Facebook News Feed. Now, the company wants to give users more clarity about why they're seeing specific ads. ...

Thu 11 Jul 19 from Engadget

Facebook tries to make ad targeting explanations more useful

Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and what they can do about it), but in a blog post today, Product Manager ...

Thu 11 Jul 19 from TechCrunch

Facebook now provides more info about targeted ads – and tools so you can opt out

The social media giant has updated its transparency tools to show which companies own your data and who they sell it to.

Thu 11 Jul 19 from Techradar

  • Pages: 1

Bookmark

Bookmark and Share