Spotify is experimenting with letting free users skip all ads

Spotify, the most widely used music streaming service in the world, is running a new test down in Australia where it’s allowing users on its free ad-supported tier to skip both video and audio ads as many times as they like. While it might seem counterproductive at first, this test may help Spotify better target users for advertisements down the line. The idea behind this test, as the company explained to Adage, is that users are most likely to skip the ads that they don’t want to see. Advertisers won’t have to pay for the ads that are skipped. This will give Spotify data about the kind of ads its users actually prefer and it will thus be able to use that data to better target its users for advertisements.“Our hypothesis is if we can use this to fuel our streaming intelligence, and deliver a more personalized experience and a more engaging audience to our advertisers, it will improve the outcomes that we can deliver for brands,” said Danielle Lee, global head of partner soluti

Spotify is experimenting with letting free users skip all ads

Spotify is conducting an experiment in Australia in which it is allowing listeners to skip audio and video ads at will. Currently, only premium (paying) subscribers can skip ads.

Mon 13 Aug 18 from Techspot

Spotify could soon let you skip ads for free - CNET

The "Active Media" feature has been quietly rolled out in Australia, letting users skip as many ads as they want.

Mon 13 Aug 18 from CNET

Spotify Letting Free Users Skip All Ads In New Test

Spotify, the most widely used music streaming service in the world, is running a new test down in Australia where it’s allowing users on its free ad-supported tier to skip both video ...

Sun 12 Aug 18 from Ubergizmo

Spotify explores letting users skip ads

Music streaming giant Spotify is testing a feature in Australia where users of its free service can skip ads.        

Sun 12 Aug 18 from USA today

Spotify might let free users skip all ads

Fri 10 Aug 18 from The Verge

Spotify Trials Unlimited Ad Skipping Feature For Free Tier Music Listeners

Spotify has become the biggest streaming music service on the planet thanks to its vast artist library and its uncanny ability to learn your taste in music to keep you coming back for more. ...

Fri 10 Aug 18 from HotHardware

Spotify may let free users skip as many ads as they want

Since last month, Australian Spotify users have been using the Active Media feature, which lets them skip as many ads as they wish, whenever they like, even without a paid subscription ...

Fri 10 Aug 18 from Engadget

Spotify is testing unlimited ad skipping for users on the free tier

Spotify is testing an improved free tier to better compete with the likes of Apple Music and Pandora.

Sat 11 Aug 18 from Techradar

  • Pages: 1

Bookmark

Bookmark and Share