Scientists on Twitter: Preaching to the choir or singing from the rooftops?

SFU professor Isabelle Cote published a paper today in FACETS on Twitter use for scientists. They wanted to know whether whether Twitter allows scientists to promote their findings primarily to other scientists ('inreach'), or whether it can help them reach broader, non-scientific audiences ('outreach'). They show that reaching a broad audience on Twitter is a non-linear process that requires a sustained online engagement, and may only occur past a certain threshold numbers of followers.

Passing follower threshold lets scientists escape echo chamber

As researchers exceed 1000 Twitter followers they broaden their audience and amplify their message

Fri 13 Jul 18 from Chemistry World

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