One of the world's largest advertisers threatens to pull its ads from Facebook and Google over toxic content

Companies like Google and Facebook make a big chunk of their revenues from online ads. The companies make tens of billions of dollars annually from their ads business, relying on major corporations and even individual users to spend money on their ad networks. Unilever, a massive transnational consumer goods company, has threatened to stop advertising on Facebook and Google if the companies don’t do more to prevent illegal and extremist content from spreading. The company says that consumer trust in social media is at an all-time low and that companies can’t continue to support an online advertising industry where fake news, child exploitation, extremist material, political manipulation, sexism, and racism is rampant.“We cannot have an environment where our consumers don’t trust what they see online,” said Unilever’s chief marketing officer Keith Weed, adding that people are now worried more than ever about the impact of digital media on their wellbeing, “and on tru

Unilever Threatens To Stop Advertising On Facebook And Google

Companies like Google and Facebook make a big chunk of their revenues from online ads. The companies make tens of billions of dollars annually from their ads business, relying on major corporations ...

Mon 12 Feb 18 from Ubergizmo

Unilever threatens online ad cuts from Facebook and Google

Consumer goods giant Unilever, one of the world's biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that "create division" in society ...

Mon 12 Feb 18 from USA today

Unilever tells Facebook and Google to clean up online 'swamp' or it will pull ads

Unilever is warning that it may pull ads from Facebook and social media networks over objectionable content and divisive fake news.        

Mon 12 Feb 18 from USA today

Unilever warns social media to clean up “toxic” content

 Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across ...

Mon 12 Feb 18 from TechCrunch

Unilever threatens to pull ads from Facebook and Google

Unilever says it will not invest in platforms that do not police extremist and criminal content.

Mon 12 Feb 18 from BBC Technology

Unilever has had it up to here with fake news

The company has announced it is ready to pull advertising from digital platforms including Facebook, Twitter, and YouTube unless those companies do more to combat the spread of fake news, hate ...

Mon 12 Feb 18 from Fastcompany Tech

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