Adblock Plus Wants To Make Money By Serving You More Ads

For anyone who’s used the internet long enough, you might recall a certain browser extension called Adblock Plus, which back in the day would block ads from showing up on websites, YouTube, and so on. However in recent times, the company has opened itself up to ads which they believe are “acceptable” and have whitelisted them.If that wasn’t a precursor to today’s announcement, we don’t know what is because Adblock Plus has announced that they will be launching their own ads platform (via Engadget). Yup, the company that was pretty much anti-ads is now going to be serving you ads. However the distinction is that for users with its extension installed, Adblock Plus will serve up ads that they deem are “acceptable”, while those without the extension will continue to see ads.To their credit, the company has set out some criterias that they deem are “acceptable ads”, which are basically non-invasive and aren’t meant to disrupt the use of the website. According to Till Faida, co-founder of Adblock Plus, “The

Adblock Plus Wants To Make Money By Serving You More Ads

A service meant to shield users from annoying ads is making money the same way that most of the internet does.

Tue 13 Sep 16 from MIT Technology Review

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