Can machine learning deliver critical market insight on consumer needs faster and cheaper?

Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to marketing and sales. As machine learning and artificial intelligence (AI) have emerged, there is an increasing interest in the ability to harness these solutions to save time and money, and to yield more reliable consumer insights.

Can machine learning deliver critical market insight on consumer needs faster and cheaper?

Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to ...

Thu 7 Feb 19 from Phys.org

Can machine learning deliver critical market insight on consumer needs faster and cheaper?, Thu 7 Feb 19 from Eurekalert

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