Lost in translation: When humor kills the message

Getting a laugh may not help get the road safety message across, with a new QUT study showing humorous driver sleepiness advertisements via social media and other means can get lost in translation.

Lost in translation: When humor kills the message

Getting a laugh may not help get the road safety message across, with a new QUT study showing humorous driver sleepiness advertisements can get lost in translation.

Thu 12 Oct 17 from Phys.org

Lost in translation: When humor kills the message, Thu 12 Oct 17 from ScienceDaily

Lost in translation: When humor kills the message, Thu 12 Oct 17 from Eurekalert

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