Mattel revs up Hot Wheels to new digital generation

Back in the day, our toys were relatively low-tech where they were pretty much what they came out of the box of. These days, toys have become considerably more complex and sophisticated, and Mattel is certainly making us wish that we had some of them back in the day by launching the Hot Wheels Smart Track Kit.For those unfamiliar, Hot Wheels are a series of diecast toy cars and back in the day, that’s all they were. They had movable wheels but you had to make them move yourself, but that has changed with the Smart Track Kit. With this kit, the Hot Wheels cars can race on it and can also be tracked through an app on your mobile device.This will provide kids with additional information about their cars, such as its speed, laps, and more, where it will combine physical gameplay with a digital experience. It will also introduce a brand new lineup of cars that come with NFC tags embedded in them, which is what allows the app to keep track of them.That being said, the entire setup will not come cheap. THe Ho

Mattel revs up Hot Wheels to new digital generation

Hot Wheels is ready to zoom into the new century.

Tue 18 Jun 19 from Phys.org

Mattel revs up Hot Wheels to new digital generation, Fri 14 Jun 19 from USA today

Hot Wheels With NFC Is The Childhood We Wished We Had

Back in the day, our toys were relatively low-tech where they were pretty much what they came out of the box of. These days, toys have become considerably more complex and sophisticated, and ...

Sun 16 Jun 19 from Ubergizmo

Hot Wheels goes digital with smart tracks and NFC cars, exclusively at Apple Stores

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts ...

Fri 14 Jun 19 from The Verge

Hot Wheels ID are the new NFC-equipped Nintendo Amiibo of toy cars - CNET

Mattel's new phone-scannable smart cars aim to turn Hot Wheels into a gaming platform.

Fri 14 Jun 19 from CNET

NFC-enabled Hot Wheels cars keep tabs on which is fastest

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented ...

Fri 14 Jun 19 from Engadget

The world’s #1 selling toy is on a quest to reinvent itself for today’s kids

The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly planted in the physical world? There’s a chart at Mattel that ...

Fri 14 Jun 19 from Fastcompany Tech

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