What's more powerful, word-of-mouth or following someone else's lead?

(Institute for Operations Research and the Management Sciences) Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science, that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else's lead are two of the most powerful dynamics in influencing others through social learning.

What's more powerful, word-of-mouth or following someone else's lead?

Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is ...

Tue 13 Aug 19 from Phys.org

What's more powerful, word-of-mouth or following someone else's lead?, Tue 13 Aug 19 from ScienceDaily

What's more powerful, word-of-mouth or following someone else's lead?, Tue 13 Aug 19 from Eurekalert

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