Top streamer Ninja reportedly paid $1 million by EA for promoting Apex Legends

When Electronic Arts’ battle royale shooter Apex Legends surprise-launched early last month, it seemed like the entire gaming community started paying attention at once. Part of the reason for the immediate surge in interest was that EA paid top Twitch streamers to promote the game. And, in fact, one of those streamers, Fortnite extraordinaire Tyler “Ninja” Blevins, may have earned as much as $1 million for doing so, according to Reuters. Ninja’s live-streaming and social media promotions helped Apex Legends gain traction among his 13.6 million-plus Twitch followers, as well as his Twitter following of over 4 million and Instagram audience of over 13.2 million. Now, an anonymous source tells Reuters that his efforts were reportedly... Continue reading…

Top streamer Ninja reportedly paid $1 million by EA for promoting Apex Legends

Reuters reports that Ninja earned that massive sum for just a few hours of livestreaming the battle royale game and tweeting about it to his followers on February 5. An EA spokesperson told ...

Thu 14 Mar 19 from Techspot

EA reportedly paid Ninja $1 million to stream 'Apex Legends'

It's no secret that EA paid top streamers to promote (and to some extent, influence) Apex Legends, but how much did those streamers make? In one case, it might have been quite ...

Wed 13 Mar 19 from Engadget

Ninja reportedly made $1 million to stream Apex Legends at launch - CNET

Apex Legends is catching up with Fortnite.

Wed 13 Mar 19 from CNET Cutting Edge

Top gamer 'Ninja' made $1 million to promote EA's 'Apex Legends' launch: source

What are a few hours playing videogames and a handful of tweets worth? $1 million if you are Tyler Blevins, known to millions as "Ninja," the world's most-followed computer gamer.

Wed 13 Mar 19 from Reuters Technology

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