Uber App Redesigned As Company Changes Logo

Uber has decided to change its logo two years after unveiling the one that’s now being replaced. The new logo is simply a wordmark version which puts that company’s name front and center. The new logo also brings back the “U” which is easily recognizable as being associated with the ride-hailing service. The company revealed to AdWeek that the decision to change the logo was made because users were finding it difficult connecting the logo with the company. The new logo puts its name front and center so that it’s clear to all users that this is the app for the ride-hailing service.The new logo uses a custom typeface called Uber Move. It’s quite similar to the sans serif fonts that are used for transportation signage globally. The custom font means that Uber won’t have to pay any licensing fees so it will get to save money in the long run as well.“We’re excited to unveil a new, simplified logo for the Uber app that brings back the U, is easily recognizable, and

Uber App Redesigned As Company Changes Logo

Uber has decided to change its logo two years after unveiling the one that’s now being replaced. The new logo is simply a wordmark version which puts that company’s name front ...

Thu 13 Sep 18 from Ubergizmo

Uber is getting a new look

Uber has broken up with the bits and atoms logo it unveiled in 2016. This morning, the company updated their website and app with a brand spankin’ new logo as part of a rebrand it’s ...

Wed 12 Sep 18 from TechCrunch

Uber changes its logo and redesigns its app

Wed 12 Sep 18 from The Verge

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